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The Role of an Online Business Manager

Many business owners are a little confused between an Online Business Manager and a Virtual Assistant – they think they’re one and the same. To some extent they are, but there is a role for both types of virtual support professional in your business. And it very much depends on where you’re at in your business.

To put simply, I equate an Online Business Manager with the traditional Office Manager/Executive Personal Assistant in the corporate world; and a virtual assistant with an administrative assistant. I think most people understand these concepts. So in an online business, the Online Business Manager and Virtual Assistant fulfill these same roles.

When you first start out in your business, you typically have very few clients; your marketing strategies are simple; and you have a limited budget. In this situation a Virtual Assistant can fully support you and take some of the basic day-to-day tasks off your plate, leaving you to build and grow your business.

But as you do your job in growing your business – you get more clients, your income increases, you start to offer products and programs – then typically you’ll find yourself not only growing the business and working with clients, but also managing a lot of the day-to-day activities that you shouldn’t really be managing. This shows up in ways such as:

  • Knowing that you don’t have enough systems in place, but not having the time to put them together.
  • There’s so much going on in your business that you don’t know what’s getting done and what isn’t.
  • Delegating work between your Virtual Assistant, your web designer, your graphic designer, or your affiliate manager, and having to constantly check in with them.
  • Not having the technical expertise (either yourself or your team) to get your Infusionsoft or 1ShoppingCart account set up properly.

And as a result you become frustrated and overwhelmed, and all the fun goes out of running your projects. A lot of those projects you want to implement, which you know will generate additional revenues for you, are getting put on the back burner because you’re spending most of your time putting out fires.

This is when you need… an Online Business Manager!

Visuzalize an organizational chart, the Online Business Manager will sit between you and your team members. They can see the Big Picture for your business (because they’re big thinker strategists), but they are also be able to break down that picture into step-by-step projects to delegate to your team.

Your Online Business Manager will take responsibility for:

  • Project Management – setting up that new online program or membership portal.
  • Operations Management – ensuring that your Infusionsoft or 1ShoppingCart account is set up correctly to deliver your automated marketing plan, programs, and products.
  • Metrics Management – tracking your stats so you know exactly what’s working in your business and what isn’t.
  • People Management – managing the day-to-day tasks of your team members so that you don’t have to.

And your time is freed up to focus on growing your business. The result… your Big Picture gets implemented and your goals are achieved!

Understanding how these various roles fit into an online business will help you determine the best needs for your business. You’ll be able to hire the right team member, at the right time.

And when you have this level of support – someone who understands both business strategy and is very detail oriented – you have a winning combination for growing your business from five figures into six figures and beyond.

(c) 2013 Tracey Lawton

Learn Twelve Questions to Ask Prior to Starting a New Home Based Business

Starting a new home based business is not easy, however with some preparation success can achieved. The appeal to people, whom decide to enter network marketing, is freedom and the swift success that is often promised. However, often business success and income results are over promised and under delivered. Or are they?

After looking at an attractive compensation plan and testimonials, many people jump into a new home based business opportunity. The opportunity offers people hope and the dream of a better life. No more going to an uninspiring job. They sign up for the network marketing business and sit back, waiting for commissions to flood their bank account.

However, after a month or two of going through some growing pains and unsuccessfully attempts trying a few tasks, they question why things aren’t working. Then after another month of empty results they quit the business and denounce the opportunity as a scam.

The question I pose – was the business really a scam?

In reality the opportunity was most likely not a scam. You see, starting a new home based business requires some research in addition to just the compensation plan and testimonials. Here’s a list of questions that will help facilitate research before starting a new home based business:

-Do I have enough financial stability to start an online business?

-What is my monthly budget for a new online home business?

-What is my break-even point?

-How long has the online business been in operation?

-Do I believe the business’s leadership?

-Is the business opportunity duplicable?

-What is the product/service? And is it unique?

-Is there mass appeal for the product/service?

-Is the product/service something you are passionate about?

-What type of marketing system is place?

-Are new marketers successful in the business? Or just industry veterans?

-Is the product/service affordable to a majority people?

By no means is this a comprehensive list. It is designed to make you think about all the information you need prior to making an informed decision about starting a new home based business.

It is important to understand that it’s not enough to simply select the correct opportunity. The opportunity has to be the right fit for you and your current financial situation. You might have selected a great online business that offers fantastic compensation, however if you can’t afford the monthly membership past month two or three, you are going to have a problem.

Make sure you go into a new home based business with full knowledge of what the operating costs will be and you’ll be in a much better position to take full advantage of the opportunity.